○ Independent & Locally-owned retailers ought to highlight the advantages of their enterprise models and adopt features offered by massive retailers to fulfill shopper wants. Consumers born between 1965 and 1979 store on-line as often as Millennials, they prefer to shop in-store virtually as often as Baby Boomers. 30% of Millennial shoppers frequently shop each online and in-store. Older generations choose to buy in-store whereas youthful generations are more probably to store on-line. 17% of U.S. consumers choose to purchase groceries and family items on-line.
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